Skip to main content
Service · PPC

Ad spend that pays for itself, every month.

We build and manage Google and Meta campaigns engineered around one number: cost per lead. No wasted spend, no guesswork, just ads that earn their keep.

Get Started
Why Night Owl Sites

Every dollar of ad spend, accounted for.

A lot of agencies "set and forget" your campaigns. We watch them daily and optimize toward leads, not clicks.

Built for lead cost, not clicks

We optimize toward cost-per-lead and ROAS, so you know your ad budget is working, not just spinning.

Weekly optimization

Bids, budgets, and targeting reviewed weekly, not left on autopilot for a quarter.

Landing pages, not just ads

We build the page your ad sends people to, so the whole funnel is built to convert, not just get clicks.

No lock-in contracts

Month to month, and you always own your ad accounts, no held-hostage campaigns.

Our Process

Five steps that actually pay off.

A tight, iterative system. Every campaign gets sharper, and cheaper per lead, the longer we run it.

01

Discovery & Audit

We study your business, competitors, and any past ad accounts to find where budget has been leaking.

02

Strategy & Setup

Platforms, budgets, targeting, and tracking are all mapped and built before a single dollar spends.

03

Creative & Landing Pages

Ad copy, visuals, and a dedicated landing page built to turn clicks into leads, not just visits.

04

Launch & Iterate

We launch small, watch closely, and continuously test creative, bids, and audiences to bring cost per lead down.

05

Reporting & Communication

Clear monthly reports on spend, leads, and cost per lead, plus a real conversation about what's next.

PPC Pricing

Management fees, separate from ad spend.

You always know what goes to Google, Meta, or anywhere else, and what goes to us. Month-to-month.

Launch

From $750/mo

One platform, ad spend up to ~$3,000/mo

  • ✓Single platform (Google, Meta, etc)
  • ✓1 landing page included
  • ✓Conversion tracking setup
  • ✓Monthly report & call
Get Started
MOST POPULAR

Growth

From $1,400/mo

Multiple platform, ad spend up to ~$10,000/mo

  • ✓Everything in Launch
  • ✓Up to 3 landing pages
  • ✓A/B creative testing
Get Started

Scale

15% of ad spend

Above ~$10,000/mo, all platforms

  • ✓Everything in Growth
  • ✓Unlimited landing pages
  • ✓Dedicated ad strategist
  • ✓Bi-weekly optimization calls
Get Started

Your ad budget goes straight to the platforms, we never touch it. The fee above is management only. Paid ads bring leads today; SEO makes them cheaper tomorrow, together they compound.

Ready to make every ad dollar count?

Send us a note and we'll show you where budget is being wasted and what a real campaign could do.

Get Started