If you have decided to run a PPC campaign, you may be wondering how to do so effectively. Fortunately, there are some important tips that can help you to improve the effectiveness of your pay-per-click campaigns.
Determine what you want to achieve with your PPC campaign
If you’re planning to start a PPC campaign, you’ll need to determine what you want to achieve with it. By defining your goals, you’ll be able to choose the right ad types and platforms for your business.
Typical goals are driving website traffic, generating leads, and increasing brand awareness. Each of these can be measured in a variety of ways. It’s important to note that your goals should be SMART.
For instance, if your goal is to increase lead generation, you might decide that you need to set a target for the number of leads you can expect to receive in a month. It might also be useful to set a longer term goal, such as reaching a certain CPA or achieving an overall sales figure.
Other common PPC goals include increasing conversions and increasing average order value. These may be achieved through display ads or other ad formats.
In addition to ad campaigns, you can also use PPC to boost site traffic. A good example is using paid search ads to drive app installs.
Keep track of key metrics to evaluate relevance/effectiveness of your PPC campaign
Tracking key metrics can help you evaluate the effectiveness of your PPC campaign. Whether you’re trying to increase website traffic, boost sales, or convert leads to sales, these metrics can be useful tools to measure your campaign’s success.
Clicks are the first metric that a consumer will experience when they visit your site. You should track the number of clicks your ad receives, as well as the time that a consumer spends on your site. If your conversion rate is low, this could indicate that your ads aren’t generating enough leads.
The quality score of your ad is another important metric to track. It reflects how relevant your ad is. You should also track the click-through rate. The more people that click on your ad, the higher your conversion rate.
If your ad is not converting to a sale, you should consider adjusting your keywords, your bid amount, and your landing page. It is also a good idea to check out your competitors’ keywords. This can help you identify weak spots in your campaign and improve it accordingly.
Set up a conversion tracker to monitor the effectiveness of your PPC campaign
If you’re using PPC advertising to drive traffic to your site, it’s important to monitor the effectiveness of your campaign. One way to do this is by setting up a conversion tracker. This way, you can see how many clicks on your ads result in sales. Moreover, you can fine-tune your campaign so that you achieve your goals.
There are several free reporting tools you can use to keep track of the performance of your PPC campaign. You can also use Google Analytics to perform the same task. However, you may not be able to drill down into specific metrics.
Another way to track the effectiveness of your PPC campaigns is by linking your Google Ads account with your Google Analytics account. This will help you better understand your audience and boost the returns of your investment.
It’s also important to ensure that your landing pages are optimised. If they’re not user-friendly, you’ll end up with a high bounce rate and a poor quality score.
