If you are a small business owner that is looking to make an impact on the internet, there are a few trends that you should be aware of in the future. These trends include the use of Artificial Intelligence, Mobile First indexing, Zero-Click searches, and Semantically Related Keywords. If you can incorporate these trends into your marketing strategy, you’ll be in a better position to drive more traffic to your website.
1. Mobile-first Indexing
Mobile-first indexing is a Google policy requiring all sites to be indexed using their mobile version. The goal of the policy is to improve the user experience for primarily mobile users. It is also a way for Google to better understand structured data.
According to Google, there are several factors that affect the quality of mobile-first indexing. One is the speed of your website. If your site has slow-loading content, this will have a negative effect on your SEO ranking.
You will need to test your website’s speed with tools such as WebPageTest or GTMetrix. Your website’s performance can also be monitored through Google Search Console. If you identify any errors, you can fix them.
The same structured data is recommended for desktop and mobile versions of your website. You should make sure that the mobile version includes the same headings, annotations, and meta robots tags. You should also avoid lazy-loading your primary content.
2. Semantically Related Keywords
The best way to make your mark online is to stay on top of the latest SEO trends. The best practices will help ensure that you are found by the right people, at the right time, for the right reasons. The most obvious of these is a solid content strategy. You can use tools such as Yoast to evaluate your website’s performance.
There are several SEO trends that are expected to shape the landscape over the next few years. For instance, voice search is predicted to be the most important SEO trend of 2023. In the past, Google focused primarily on optimizing for singular keywords. Today, it’s all about providing an exceptional user experience.
For starters, the company is continuously retooling its search engine to meet user demands. Specifically, the company has created a list of core web vitals that will be used to determine rankings. These include things like page load speed and visual stability. Having a website that offers the best user experience is the best way to keep up with the competition.
3. Zero-Click Searches
Zero-click searches are a hot trend on Google. They’re great for both searchers and marketers. It’s also a nice way to boost your search engine ranking. If your business has a website, you should take advantage of these features to drive traffic and increase your ROI.
Zero-click search is when a user clicks on a search result without clicking on a link. It’s usually achieved through SERP features. If you want to increase your website’s visibility, you should focus on optimizing content and generating high-quality links.
Getting your site to rank at the top of Google’s results isn’t easy. The search engine is constantly tweaking and improving its algorithm. This is why it is so important to stay on top of the latest SEO trends.
The best way to do this is to invest in quality content. This will help you signal expertise and authority to your audience. You should also make sure your site is mobile friendly. If you’re not, you’re likely to see a drop in search engine ranking.
4. Artificial Intelligence
In the coming years, artificial intelligence and machine learning are expected to play a huge role in SEO. In fact, there are already various aspects of SEO that are leveraging these technologies.
The popularity of voice search is also expected to grow. It eliminates the need to type keywords into a search engine.
In order to optimize for voice search, you should create content using natural language. This will increase the chance of your website appearing in voice search results.
The BERT algorithm, introduced three years ago, uses natural language processing to interpret searches. It matches queries with similar meanings and ranks the results accordingly. This system works for practically any query in English. However, it’s important to note that it’s not designed to penalize websites.
Google has also placed emphasis on user experience. This means that they prefer sites with great content, a smooth layout, and a good loading speed.
A new year brings new challenges as Google and other search engines change and tweak their algorithms. Fortunately the SEO experts here at Night Owl Sites are on top of these changes, and can save you time and increase your revenue. Contact us today to get started.