The three C’s of Search Engine Optimizement are Content, Coding, and Credibility. These are the basics of each category.
Google constantly monitors which websites provide the most relevant content to each search query. Natural language is required for content. It must be relevant to the brand, product and user intent. Keyword research can help you create quality content more efficiently. The following should be included:
- What do competitors rank for?
- What do we want to rank for? vs Does our content address a specific keyword need?
- What customer would expect to find your site when searching for this keyword after they search?
- Add FAQ’s and question-answer formatted content.
After keyword research has been completed, it is time to ensure that the correct content is in place. An eCommerce website’s content considerations should include category page content and product page content. FAQ page content and blog post content are also important.
The broad terms you use to attract users during the search phase will be used by Category Page. To get the best out of search volume and relevancy, you can use category type “Gold Jewelry”.
Product pages should contain details about the product, but may also include additional information if necessary.
Blog posts are important for capturing terms that might be difficult to include in products or category pages. These posts can be related to the industry or brand. It could be informative or relateable (lifestyle).
FAQ Page allows users to ask questions about brands, products or related industries. You can also use this page to feature the website in a featured snippet using “Answer Question” content.
Google can use internal linking to understand how your content is used. This should be used on category pages, FAQs, blogs, product pages, and product pages. This will allow you to share page authority and which keywords are most important to capture, thereby making it easier for users. When linking to internal pages, it is important to use SEO-friendly hyperlinks. This will direct consumers to the next piece of content. For example, learn why content writing is important for your SEO efforts.
It is important to mention the importance of keywords in tags like title tags or headers when we move on to the next section of Code.
Once the content has been placed, it is time to examine the technical side: redirects, tagging and site map. This will ensure that the website is optimized correctly.
SEO is all about making sure that the relevant tags are in place. This is a good practice that shows credibility and shows importance of keywords/content. Title tags, for example, will not only be visible in search results but also tell Google which keyword is most important for each page. Other tags, such as alt tags or h1 tags to headers, should include this keyword.
To prevent duplicate pages from being indexed, Canonical tags must be used to display the URL preferred by a page. It is important to use reporting tags to track how your website has been used. Google Analytics and Google Search Console tags are both common for all businesses.
Redirect Mapping can be used to eliminate duplicate content and site changes. This allows link juice or link authority to flow to the right page. It’s important to establish 301 (permanent) vs 302 (temporary): a 301 should be used when determining which domain is your default site: “www.yourwebsite.com” or just “yourwebsite.com”. This is a common error, so double-check.
XML sitemap tells search engines which URLs they should see on your website. You don’t want customers landing on specific pages when they visit your website. You can also tell search engines how important a URL is to you and when you plan to update it.
Credibility is the key factor in search ranking. To determine the site’s importance, search engines look for votes like inbound links, web mentions, and direct traffic levels. It is more than the number of referrals. It is important to work with third-party sites to link to your site. These websites must be relevant and authoritative within the brand’s space. These links are a referral for your company, so they must be trusted by Google and other users. High-quality backlinks are a sign that your site is trustworthy and reliable.
We will find spam links and bad quality links linking to almost any website we work on. SEMRush, a tool that allows you to segment sites linking to you, will allow them to be blocked in Google Search Console. This will tell Google to ignore sites that point to us. Otherwise, our authority will be penalized.
In the eCommerce industry, credibility is a key ranking factor. These reviews not only help users but also demonstrate accountability to Google.
This was a quick overview of the three Cs that are the pillars of SEO. We only scratched the surface in this article, but our SEO experts will make sure your content follows all of the rules. Don’t hesitate to reach out to us and see how we can help you generate more leads with top quality SEO.