Long tail keywords are one of the most important parts of your internet marketing strategy. These are keywords that can get you in the search engine results when people are searching for something you offer. They can also help you with your backlinks.
Group your keywords
The best way to use long tail keywords is to group them into clusters with a similar search intent. This will help ensure you don’t cannibalize your rankings.
A good method to do this is to utilize a tool like UberSuggest to generate thousands of keyword ideas. Next, sort the results by search volume to see which keywords you should focus on. This will give you a better idea of the competition.
When deciding which keywords to focus on, it’s also important to make sure you’re targeting the right audience. Often, users are looking for specific services or products. If you can provide them with what they’re searching for, you’ll be able to attract the traffic you’re after.
Another helpful trick is to look for common user questions. These are a great source of long tail keywords. Some popular question and answer websites include Quora and AnswerThePublic. Both of these sites allow you to find questions on a topic and view detailed answers. You can even download the data into a CSV.
Monitor your ranking in search results
Long tail keywords are a key component of an effective search engine optimization (SEO) strategy. These terms have less competition and produce more targeted results. The conversion rate for these keywords is also higher than general keywords. They help you to increase your website traffic by targeting prospects that are closer to making a purchase.
You can use a variety of tools to determine how well your site is ranked for long tail keywords. Some of the best options include SEMrush and Ahrefs. They provide competitive research and keyword rank tracking features that will enable you to increase your website’s ranking.
You can use these tools to find new long term keyword ideas or monitor the ranking of current content. Once you have a good understanding of how your current content is performing, you can begin to generate and optimize new content based on this data.
One of the easiest ways to get keyword ideas is through the Google autocomplete feature. This tool can automatically create hundreds of long tail keyword suggestions.
Focus more on a niche
Long tail keywords are more specific than the usual short tail keyword. These types of keywords generate more qualified web traffic. They can also be easier to rank for.
One way to find a good long tail keyword is to conduct a Google search. A good search will show you the most commonly asked questions for a particular topic. You can look at the title of the most popular threads to see what phrases are being used. You can then see if the words being used are related to your content.
Another method is to check out social media sites and forums. You may find that your target audience hangs out in these forums. You can then ask them what they want to know. In fact, many consumers and businesses like to share stories about their successes.
You can also use real world examples. For example, you can try finding event results, consumer/blogger spotlight features, and case studies.
Optimize for backlinks
Long tail keywords are a great way to improve your search engine ranking. They are less competitive and help drive relevant traffic to your website. They are also a great way to generate natural backlinks.
While the use of long tail keywords is not always easy, it can be done effectively. If you can optimize for a long tail keyword phrase, you can quickly climb the ranks of Google. This can lead to a better understanding of your content by the search engine, which can translate into higher conversions.
You should try to create a bundle of long tail keyword phrases that can be integrated into a single page. This will make your overall SEO strategy easier to accomplish.
You should use these long tail keywords in the title, anchor text, and in recurring content. You should use the keywords in the content as naturally as possible. You should also create a FAQ section that answers questions that are related to the long tail keyword.